Cloud Computing Solutions: Perception vs. Reality

Posted by Mark Teter, Chief Technology Officer
September 10, 2012

A recent national survey conducted by Wakefield Research, commissioned by Citrix Systems, shed some interesting light on what people think of cloud computing solutions. Generally speaking, it revealed a huge difference in the perceptions of cloud computing solutions and the reality overall. (You can read the complete survey results here.)

While 29 percent of the people surveyed think the cloud is something related to the weather, even more don’t think they’ve used the cloud when in fact they do (56 percent). Why is this?

David Linthicum’s recent blog – Why Johnny Doesn’t Understand Cloud Computing – alludes to one possible reason: the term itself. The term ‘cloud computing’ doesn’t really define much, if anything, of what about it is. The industry could have probably found a more accurate, if less interesting, term to describe cloud computing—like maybe ‘hosted infrastructure’ or ‘shared offsite data center’ but then, well, it’s too late for that.

As David says in his blog, "I believe we've officially lost the war to define the core attributes of cloud computing so that businesses and IT can make proper use of it. It's now in the hands of marketing organizations and PR firms who, I'm sure, will take the concept on a rather wild ride over the next few years."

Maybe the best we can hope for is that, while it continues to build momentum as a viable technology solution, cloud computing solutions can chip away at the weather references year over year. Have you ever tried to describe the cloud to someone not in IT? How’d it go?

About Mark Teter Before he retired from ASG in 2013, Mark Teter was Chief Technology Officer (CTO) and the author of 'Paradigm Shift: Seven Keys of Highly successful Linux and Open Source Adoptions.' As CTO, Mark regularly advised IT organizations, vendors, and government agencies, and he frequently conducted seminars and training programs.

Filed Under: Cloud Computing

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