Boulder VCO and Partner Showcase – Event Wrap Up

Posted by Patrick Smith, Senior Vice President of Sales
June 21, 2017

I admit, I’m a terrible golfer. But our annual Boulder Open (VCO) and Partner Showcase is one of my favorite events of the year.

I think of it as our company’s “field and track day.”

At its core, it’s a huge customer appreciation event. I’m proud to say this is the 25th anniversary of our Boulder VCO, and it’s been a rare privilege to see our loyal customers return year after year. Some of them even take personal time off to attend, which speaks volumes as to the quality of the tournament.

This event also provides new customers with a great introduction to ASG from a cultural perspective. On the golf course, our clients get to meet the real people behind ASG—not just the sales teams, but the other employees behind the scenes who contribute so much to our success.

For attendees, we work hard to make sure it’s also a day of relaxation. Three or four years ago I put away my golf clubs, and I decided to spend my time at the tournament on a customized ASG cigar cart. I personally say hello to all the participants, thank them for their attendance, and offer an assortment of my favorite cigars.


As one of our clients described the event, “It’s always such a great time, and the memories are priceless. The ASG team and vendors are a pleasure to interact with, which is what makes this such a memorable tournament.”

On behalf of ASG, I’d like to thank all of this years’ attendees and our sponsors:

  • NetApp
  • Cisco
  • Check Point
  • Cloudian
  • CommVault
  • Dell EMC
  • Hitachi Data Systems
  • Nutanitx
  • Silver Peak
  • Tintri
  • Veeam

Last, but not least, I want to make special mention of the charity organization that participated, Love for Lily. This fantastic local charity provides 1,000 families per year with what they need to care for premature babies.

Be sure to check out our photos from the event on Facebook and look for me next year in my cigar cart! 

About Patrick Smith Patrick Smith, Senior Vice President of Sales, manages the company’s extensive team of account executives, regional managers, system consultants, and regional architects. As a talented and experienced manager, Patrick has the unique ability to attract and retain great people, and his vision, strategy and relationship skills have helped to make ASG competitive and successful.

Filed Under: Events

1 Response to 'Boulder VCO and Partner Showcase – Event Wrap Up'

  • Chris Morean, 06/22/2017 10:54 a.m. Love it! I miss those tourneys and the ASG team!

Leave a Comment

Please copy "4t7LyhITEzFbThOq4vW5xDP8tX5ceHFK" into the field labeled "Uncaptcha"